TikTok hooks
120 opening lines for TikTok, Reels and Shorts. Add your topic and copy.
Every style in one list.
120 hooksQuestion
Why does nobody explain [topic] like this?
Question
Be honest: are you making this [topic] mistake too?
Question
What would change if you fixed [topic] this week?
Question
Did you know [topic] works the opposite way you think?
Question
Which one are you: the planner or the improviser?
Question
How much time are you losing to [topic] every day?
Question
Ever wonder why [topic] feels harder than it should?
Question
Could you pass a 10-second quiz on [topic]?
Question
Who taught you to do [topic] like that?
Question
What's the one thing you'd never spend money on?
Question
Are you still doing [topic] the 2019 way?
Question
Why do the best people at [topic] all do this one thing?
Curiosity gap
I almost didn't post this about [topic].
Curiosity gap
Keep watching, the last step changes everything.
Curiosity gap
Nobody in [topic] wants beginners to see this.
Curiosity gap
I tried [topic] for 30 days and something weird happened.
Curiosity gap
This took me two years to figure out. You get it in 30 seconds.
Curiosity gap
There's a detail in [topic] almost everyone misses.
Curiosity gap
I didn't believe this either until I tested it.
Curiosity gap
The second tip is the one people save.
Curiosity gap
Here's what happened when I stopped doing [topic] the normal way.
Curiosity gap
A friend showed me this and I can't unsee it.
Curiosity gap
This is the part of [topic] that never makes it into tutorials.
Curiosity gap
Watch closely, it happens in the first five seconds.
POV
POV: you finally figured out [topic].
POV
POV: you open the app for one minute and lose an hour.
POV
POV: you're the only one in the group chat who read the instructions.
POV
POV: it's Sunday night and you remember the thing due Monday.
POV
POV: you started [topic] as a joke and now it pays your rent.
POV
POV: your mom asks what you actually do for work.
POV
POV: you swore this was the last impulse buy.
POV
POV: first day trying [topic] and you already have opinions.
POV
POV: you said you'd sleep early. It's 2am.
POV
POV: you explain [topic] to someone who thinks it's easy.
POV
POV: the plan worked and nobody saw it coming.
POV
POV: you're watching this instead of doing the thing.
List
3 [topic] tips I'd pay to learn again.
List
5 things nobody tells you before starting [topic].
List
4 signs you're better at [topic] than you think.
List
3 free tools that replaced my paid subscriptions.
List
7 [topic] mistakes, ranked from mild to painful.
List
2 habits that fixed my [topic] in a week.
List
The only 3 rules you need for [topic].
List
5 [topic] myths that refuse to die.
List
3 questions to ask before you spend money on [topic].
List
6 small changes, one big difference.
List
4 things I stopped doing and never missed.
List
Rating every [topic] trend from 1 to 10.
Contrarian
Unpopular opinion: [topic] is overrated.
Contrarian
Stop following this popular [topic] advice.
Contrarian
Everyone says work harder. Here's why that's wrong for [topic].
Contrarian
I quit the 'right way' to do [topic] and got better results.
Contrarian
The most common [topic] tip is quietly costing you.
Contrarian
Hot take: you don't need more motivation, you need fewer choices.
Contrarian
Experts won't love this, but it works.
Contrarian
You don't have a [topic] problem. You have a consistency problem.
Contrarian
Everything the gurus sell about [topic] fits on one sticky note.
Contrarian
Doing less [topic] made me better at it.
Contrarian
Please stop copying this viral [topic] trick.
Contrarian
This 'beginner mistake' is what pros do on purpose.
Storytime
Storytime: the day [topic] almost ruined my week.
Storytime
So this happened at work and I still can't believe it.
Storytime
I was not supposed to find out like this.
Storytime
Two years ago I knew nothing about [topic]. Here's how that changed.
Storytime
A stranger gave me advice about [topic] that I still use.
Storytime
This is the most embarrassing thing I've done for [topic].
Storytime
The time I said yes to something I knew nothing about.
Storytime
My landlord, a parrot and a lost key. Let me explain.
Storytime
I got a message I wasn't meant to see.
Storytime
This started as a small favor and turned into a whole saga.
Storytime
I lost a lot on [topic] once. Here's what I learned.
Storytime
Let me tell you how I met my best client.
Urgency
If you do [topic], watch this before tomorrow.
Urgency
Save this before you need it.
Urgency
This [topic] window closes faster than people think.
Urgency
Do this now, thank yourself in a month.
Urgency
Last chance to stop this [topic] mistake before it costs you.
Urgency
Everyone will be doing this in six months. Start now.
Urgency
Don't buy anything for [topic] until you see this.
Urgency
If you scroll past this, you'll learn it the hard way.
Urgency
This changes on the first of the month. Read the fine print.
Urgency
You have about 10 seconds to decide if this is for you.
Urgency
Before you sign anything for [topic], check this.
Urgency
This works right now. It might not next year.
Transformation
Day 1 vs day 90 of [topic].
Transformation
I went from zero to [topic] in one month. Here's the breakdown.
Transformation
Same room, $50 budget, totally different vibe.
Transformation
This is what consistency with [topic] actually looks like.
Transformation
From my worst attempt to my best one.
Transformation
Before and after one small [topic] change.
Transformation
One year ago I couldn't do this.
Transformation
I fixed the ugliest corner of my house in a weekend.
Transformation
Watch this go from messy to finished in 30 seconds.
Transformation
What 100 days of [topic] did to me.
Transformation
The glow-up nobody saw coming, including me.
Transformation
Here's how it turned out once I stopped overthinking.
Educational
Here's [topic] explained in under a minute.
Educational
The simplest way to understand [topic].
Educational
If [topic] confuses you, start with this.
Educational
One rule of thumb that makes [topic] click.
Educational
You're three steps away from getting [topic] right.
Educational
Here's the [topic] cheat sheet I wish I had.
Educational
Let me show you [topic] with a pen and paper.
Educational
The 80/20 of [topic]: learn this part first.
Educational
Most people learn [topic] backwards. Here's the right order.
Educational
A quick test to see if you really understand [topic].
Educational
Explaining [topic] like you're five.
Educational
Bookmark this: the only [topic] guide you need today.
Money and business
How I'd make my first $1,000 with [topic].
Money and business
This is how much I actually made from [topic] last month.
Money and business
A [topic] business idea nobody is doing well yet.
Money and business
The cheapest way to start [topic] without a big budget.
Money and business
Where my money goes every month, honestly.
Money and business
I priced my [topic] service too low. Don't repeat it.
Money and business
3 [topic] side hustles you can start this weekend.
Money and business
The pricing trick that doubled my sales.
Money and business
What a $0 marketing budget looks like when it works.
Money and business
My [topic] business, explained in one minute.
Money and business
Here's how small brands win against big ones.
Money and business
The money mistake I made at 22 so you don't have to.
Questions
- What is a TikTok hook?
- The first line of a short video, said or shown in the first two seconds. Its job is to make the viewer stay for the next sentence.
- How do I use these hook templates?
- Type your topic to fill in every [topic] placeholder, pick a style, then copy the line and open your video with it, as voiceover, on-screen text or both.
- Which hook style works best?
- It depends on the video. Lists and educational hooks suit tips, POV and storytime suit relatable moments, and contrarian hooks suit opinions. Test two styles on the same video idea and keep the one that holds viewers longer.