TikTok hooks

120 opening lines for TikTok, Reels and Shorts. Add your topic and copy.

Make a video

Every style in one list.

120 hooks
  • Question

    Why does nobody explain [topic] like this?

  • Question

    Be honest: are you making this [topic] mistake too?

  • Question

    What would change if you fixed [topic] this week?

  • Question

    Did you know [topic] works the opposite way you think?

  • Question

    Which one are you: the planner or the improviser?

  • Question

    How much time are you losing to [topic] every day?

  • Question

    Ever wonder why [topic] feels harder than it should?

  • Question

    Could you pass a 10-second quiz on [topic]?

  • Question

    Who taught you to do [topic] like that?

  • Question

    What's the one thing you'd never spend money on?

  • Question

    Are you still doing [topic] the 2019 way?

  • Question

    Why do the best people at [topic] all do this one thing?

  • Curiosity gap

    I almost didn't post this about [topic].

  • Curiosity gap

    Keep watching, the last step changes everything.

  • Curiosity gap

    Nobody in [topic] wants beginners to see this.

  • Curiosity gap

    I tried [topic] for 30 days and something weird happened.

  • Curiosity gap

    This took me two years to figure out. You get it in 30 seconds.

  • Curiosity gap

    There's a detail in [topic] almost everyone misses.

  • Curiosity gap

    I didn't believe this either until I tested it.

  • Curiosity gap

    The second tip is the one people save.

  • Curiosity gap

    Here's what happened when I stopped doing [topic] the normal way.

  • Curiosity gap

    A friend showed me this and I can't unsee it.

  • Curiosity gap

    This is the part of [topic] that never makes it into tutorials.

  • Curiosity gap

    Watch closely, it happens in the first five seconds.

  • POV

    POV: you finally figured out [topic].

  • POV

    POV: you open the app for one minute and lose an hour.

  • POV

    POV: you're the only one in the group chat who read the instructions.

  • POV

    POV: it's Sunday night and you remember the thing due Monday.

  • POV

    POV: you started [topic] as a joke and now it pays your rent.

  • POV

    POV: your mom asks what you actually do for work.

  • POV

    POV: you swore this was the last impulse buy.

  • POV

    POV: first day trying [topic] and you already have opinions.

  • POV

    POV: you said you'd sleep early. It's 2am.

  • POV

    POV: you explain [topic] to someone who thinks it's easy.

  • POV

    POV: the plan worked and nobody saw it coming.

  • POV

    POV: you're watching this instead of doing the thing.

  • List

    3 [topic] tips I'd pay to learn again.

  • List

    5 things nobody tells you before starting [topic].

  • List

    4 signs you're better at [topic] than you think.

  • List

    3 free tools that replaced my paid subscriptions.

  • List

    7 [topic] mistakes, ranked from mild to painful.

  • List

    2 habits that fixed my [topic] in a week.

  • List

    The only 3 rules you need for [topic].

  • List

    5 [topic] myths that refuse to die.

  • List

    3 questions to ask before you spend money on [topic].

  • List

    6 small changes, one big difference.

  • List

    4 things I stopped doing and never missed.

  • List

    Rating every [topic] trend from 1 to 10.

  • Contrarian

    Unpopular opinion: [topic] is overrated.

  • Contrarian

    Stop following this popular [topic] advice.

  • Contrarian

    Everyone says work harder. Here's why that's wrong for [topic].

  • Contrarian

    I quit the 'right way' to do [topic] and got better results.

  • Contrarian

    The most common [topic] tip is quietly costing you.

  • Contrarian

    Hot take: you don't need more motivation, you need fewer choices.

  • Contrarian

    Experts won't love this, but it works.

  • Contrarian

    You don't have a [topic] problem. You have a consistency problem.

  • Contrarian

    Everything the gurus sell about [topic] fits on one sticky note.

  • Contrarian

    Doing less [topic] made me better at it.

  • Contrarian

    Please stop copying this viral [topic] trick.

  • Contrarian

    This 'beginner mistake' is what pros do on purpose.

  • Storytime

    Storytime: the day [topic] almost ruined my week.

  • Storytime

    So this happened at work and I still can't believe it.

  • Storytime

    I was not supposed to find out like this.

  • Storytime

    Two years ago I knew nothing about [topic]. Here's how that changed.

  • Storytime

    A stranger gave me advice about [topic] that I still use.

  • Storytime

    This is the most embarrassing thing I've done for [topic].

  • Storytime

    The time I said yes to something I knew nothing about.

  • Storytime

    My landlord, a parrot and a lost key. Let me explain.

  • Storytime

    I got a message I wasn't meant to see.

  • Storytime

    This started as a small favor and turned into a whole saga.

  • Storytime

    I lost a lot on [topic] once. Here's what I learned.

  • Storytime

    Let me tell you how I met my best client.

  • Urgency

    If you do [topic], watch this before tomorrow.

  • Urgency

    Save this before you need it.

  • Urgency

    This [topic] window closes faster than people think.

  • Urgency

    Do this now, thank yourself in a month.

  • Urgency

    Last chance to stop this [topic] mistake before it costs you.

  • Urgency

    Everyone will be doing this in six months. Start now.

  • Urgency

    Don't buy anything for [topic] until you see this.

  • Urgency

    If you scroll past this, you'll learn it the hard way.

  • Urgency

    This changes on the first of the month. Read the fine print.

  • Urgency

    You have about 10 seconds to decide if this is for you.

  • Urgency

    Before you sign anything for [topic], check this.

  • Urgency

    This works right now. It might not next year.

  • Transformation

    Day 1 vs day 90 of [topic].

  • Transformation

    I went from zero to [topic] in one month. Here's the breakdown.

  • Transformation

    Same room, $50 budget, totally different vibe.

  • Transformation

    This is what consistency with [topic] actually looks like.

  • Transformation

    From my worst attempt to my best one.

  • Transformation

    Before and after one small [topic] change.

  • Transformation

    One year ago I couldn't do this.

  • Transformation

    I fixed the ugliest corner of my house in a weekend.

  • Transformation

    Watch this go from messy to finished in 30 seconds.

  • Transformation

    What 100 days of [topic] did to me.

  • Transformation

    The glow-up nobody saw coming, including me.

  • Transformation

    Here's how it turned out once I stopped overthinking.

  • Educational

    Here's [topic] explained in under a minute.

  • Educational

    The simplest way to understand [topic].

  • Educational

    If [topic] confuses you, start with this.

  • Educational

    One rule of thumb that makes [topic] click.

  • Educational

    You're three steps away from getting [topic] right.

  • Educational

    Here's the [topic] cheat sheet I wish I had.

  • Educational

    Let me show you [topic] with a pen and paper.

  • Educational

    The 80/20 of [topic]: learn this part first.

  • Educational

    Most people learn [topic] backwards. Here's the right order.

  • Educational

    A quick test to see if you really understand [topic].

  • Educational

    Explaining [topic] like you're five.

  • Educational

    Bookmark this: the only [topic] guide you need today.

  • Money and business

    How I'd make my first $1,000 with [topic].

  • Money and business

    This is how much I actually made from [topic] last month.

  • Money and business

    A [topic] business idea nobody is doing well yet.

  • Money and business

    The cheapest way to start [topic] without a big budget.

  • Money and business

    Where my money goes every month, honestly.

  • Money and business

    I priced my [topic] service too low. Don't repeat it.

  • Money and business

    3 [topic] side hustles you can start this weekend.

  • Money and business

    The pricing trick that doubled my sales.

  • Money and business

    What a $0 marketing budget looks like when it works.

  • Money and business

    My [topic] business, explained in one minute.

  • Money and business

    Here's how small brands win against big ones.

  • Money and business

    The money mistake I made at 22 so you don't have to.

Questions

What is a TikTok hook?
The first line of a short video, said or shown in the first two seconds. Its job is to make the viewer stay for the next sentence.
How do I use these hook templates?
Type your topic to fill in every [topic] placeholder, pick a style, then copy the line and open your video with it, as voiceover, on-screen text or both.
Which hook style works best?
It depends on the video. Lists and educational hooks suit tips, POV and storytime suit relatable moments, and contrarian hooks suit opinions. Test two styles on the same video idea and keep the one that holds viewers longer.